UK Credit

I worked at UK Credit for over two years, and in that time, as the sole Digital Designer in the marketing department, completely redesigned and redeveloped the entire site, the entire customer journey application process and dashboard, direct marketing campaign materials, email marketing suite and banner marketing assets. Here are some of the designs for the site. I soley took the customer journey application redesign and development from hand-drawn ideas, to low fidelity wireframes (with detailed signposting to indicate site function which couldn’t be visualised) to Photoshop mockups, static HTML in my own dev environment, integration with the web developers integration environment, through to test, user acceptance and then finally published to the live environment. Being a small company with and even smaller dev team, I was working alongside several departments simultaneously for over a year on this project. If you would like to see more materials created for UK Credit, please get in touch.
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Now TV

Household name Now TV required a set of email creatives which reflected their new rebranding, using ‘brutalism’ web design, that is, florescent colours that sting the eyes but looks good while doing so. Their brand guidelines were absolutely rigid, given the recency of their brand shake up. As the final pieces show, the core requirements were simplicity and clarity, letting the fame of the movies captured in the mini stubs capture a human element (and dragon, too). The client and I were happy with the bold – and responsive – email creative the project resulted in.
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Loan On My Car

The client required an email to compliment a site redesign and rebuild I had already completed for them. This email was to hit data, which this around for the site, was pixel-perfect, modernised and responsive.
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Cover My Salary

An affiliate network required a lead gen site redesign and rebuild, accompanied by an email creative. In keeping with a design framework for their family of lead gen sites, new corporate branding was also designed by myself. Going with a calming green, the outcome was fully mobile responsive, lightweight using components from my own devkit of code snippets and frameworks, and was well received by the client.
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Fix My Mortgage

Fix My Mortgage is a lead gen site, which I redesigned and developed completely. This was also accompanied by a new email creative, which you can view by clicking the button above.
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Virgin Active

International gym franchise Virgin Active required a simple, photo-led creative. This email creative was ‘the return’ of an old email design and development issue for myself: text over images. This is notoriously difficult to get all email clients to downscale gracefully in one send, but it was a challenge I accepted regardless! At the same time, the email of course needed to be responsive, and there was the delicate matter of respecting this enormous brand’s unbending brand guidelines. I achieved a successful build by dividing the main image into several containers which held parts of the text. This was cut in such a way as to ensure the wording ‘collapsed’ in the correct order when viewed on mobile, and didn’t chop up the model in the image.
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Direct Redress

The client wanted a responsive email creative ticking all the usual boxes – it had to be engaging, well designed, modern, appealing to the right audience and compatible will near all email clients. I delivered both the email design and code with no problems and the client was pleased with the results.
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Priority Health Cover

The client required a lead gen site featuring an engaging hero images and a good use of colour. There is a lot of text to read, which on the previous design was placed haphazardly, leaving the form fighting for attention it of course requires. My redesign of the site and the email creative was received well and so coding commenced.
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Lawyers United

The client needed a forward thinking fully responsive email creative to go alongside its site brand well. I delivered as standard a 100% responsive, email build ready for all the major email clients for every type of user. The design was tweaked throughout it’s journey, which you can see below.
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Fix my Finances

Here, I designed and coded a punchy, minimalistic yet vibrant set of responsive email creatives (fully tested) for the client. Both were designed for the target market, with to the point messaging and a great lead image. Finally, I have also added a set of unused logos for this brand, which although weren’t used I thought were quite funky 🙂
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Fix my Life Insurance

Again, the client required a totally responsive experience as to cater for any device, which of course means 100% accessibility and maximum lead gen. The entire brand and all assets were redesigned by myself, and assets were coded once the client had signed off the visuals. In addition, the JavaScript validation was rebuilt to provide a smoother transition for the user to a problem in the form, as well as an unavoidable alert popup. Working closely with the clients own back end developers, we both rigged up the site ready for launch.
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Anglian Home Improvements Brochure Download Email

This nation wide company required an email template designed and developed to be accessible and readable for all email clients and, importantly, clear and concise to be appropriate for an older audience.
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eHarmony

This is a fully responsive pair of email creatives completed and used from September 2014 until spring 2015. As standard, both email creatives are fully responsive and are thouroughly tested on a wide variety of popular email clients – for mobile, desktop and web based clients. Following strict brand guidelines, the designs and coded assets were completed to the highest standard for maximum effectiveness and maximum revenue.
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Misc Email Creative Designs

Here are a few examples of email creative designs I have built in the past into fully compliant and compatible HTML to be used in affiliate marketing send outs to millions of users. The responsibility to ensure the code was as clean and as compatible across to as many of the recipients as possible – all accessing mail on a huge variety of devices – was always huge. My work was an integral part of ensuring that the campaigns returned a profit.
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Cloud Freebies

This lead generation site, arguably the first UK freebie site to be 100% responsive across all current web enabled devices, is another WordPress build. A common theme I noticed with many responsive web sites is that they’re still very simplistic even in the full desktop version – for a site of this size, this attitude towards design was not an option. Complete with customisations to the content editor to aid with the addition of new freebie items on a regular basis, it is the most ambitious responsive web design I have completed. It has an extremely complex set of CSS classes and media queries modifications to the Gumby responsive framework I used to begin the site build. The maximum amount of columns for one ‘row’ of the site is a maximum of 128, all of which gracefully scale down depending on the user’s device. In addition to the site, I designed and coded Facebook App iframe and email campaign landing pages to work alongside a MailChimp driven email campaign to encourage users to like the site. This proved to be highly successful, and in just over a year, the site had gained a very strong following. To entertain returning users, […]
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Premier Solar Panels

Lead generation site for leads of customers who are interested in getting solar panel quotes for their home. This site has been running since summer 2011 and in that time has seen a stream of traffic and a lot of conversions. The entirety of the website is my work: from web design, to WordPress theme code, landing page design, JavaScript validation writing, web banner design and animation, email creative design, email creative coding, email creative debugging, and the ongoing maintenance and monthly asset refresh. It has been one of the largest projects Aspect has handled and therefore one of the largest I have been charged with developing and maintaining.
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Two Minute Surveys

This lead gen site held a series of survey paths that offered the user a free family day out and other rewards. I designed the website and the brand, designed all the email creatives and managed the site using my knowledge of classic ASP – the chosen server-side language of the site.
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