Household name Now TV required a set of email creatives which reflected their new rebranding, using ‘brutalism’ web design, that is, florescent colours that sting the eyes but looks good while doing so.
Of course, their brand guidelines were absolutely rigid, given the recency of their brand reboot. As the final pieces show, the core requirements were simplicity and clarity, letting the fame of the movies captured in the mini stubs capture a human element (and dragon, too), dressed up with the new branding playing the supporting role.
The client and I were happy with a bold, responsive, modern email client supported email creative the project resulted in.
